In recent years, the changes of market of lamps and lanterns, new technology and new brand of constantly emerging, do bad marketing may soon become a "cannon fodder" in the competition. Lamps and lanterns is according to use different can be divided into two categories, household lights and engineering lights, and the public in the eyes of lamps and lanterns is common household lights, but in fact project in the whole market of lamps and lanterns of lamps and lanterns has been able to occupy half, and the future development of strong, worthy of lamps and lanterns of enterprise product development and culture education channel.
The market of lamps and lanterns differentiation in the industry field engineering lamp market has great potential/holds great promise
Industry infancy, lamps and lanterns is the lamps and lanterns, the enterprise is produced to the market to sell, who don't have to pay attention to the buyer, but as the growth of the market, enterprises need to segment the market, to its own brand positioning, is do household lamp, project lamp or what to apply advanced technology, giving companies how to brand culture, etc.
Only manufacturer of lamps and lanterns split the product actually is not enough, the consumer not to contact the manufacturer directly, but contact circulation enterprises of lamps and lanterns, which is the major lighting stores, so lighting sells more in need of the market segmentation. Actually this wise companies had already been found that in 2012 the capital's largest lighting stores opening ten mile river lamp lighting city engineering building in Beijing, in 2012 is undoubtedly the lighting industry's top news, this also means that the lamp is acted the role of flow General enterprises begin to project light as an independent category to the key management.
It is reported that li river lighting city since it opened in 2000, started from more than ten thousand square meters of small market, annual sales reached 500 million, become the largest domestic service, brand, category of the most complete, the most optimal lighting industry stores, was named "China's high-quality goods lamp is acted the role of the first city". Ten mile river lamp lighting city project after the completion of the building, market management area will reach 100000 square meters, merchants to exceed 500, staff more than 3000 people, become Countries and the world's largest lighting professional stores.
Engineering lamps and household lights, no matter in the purpose and characteristics of products have very big different, as an independent category management is on the right track, ten mile river engineering lamp lighting city building is the country's first building engineering lamp, project lamp after independent widely imitated in the industry, in the form of a large furniture store this year into the circulation field of lamps and lanterns, also used for the business idea. At the same time that the industry of engineering lamp market hyped, everyone wanted a slice.
Lighting city determination to the commonweal project LED lamp market lead
Because the LED lighting has advantages of less consumption, small volume, long service life, has been dubbed "green lighting", become the product of choice for countries to promote energy conservation and environmental protection. From two years LED the market to see in the world, LED has ushered in the large range of growth. For the LED being strong in China, introduced the subsidy policy, and accelerate the reform of outdoor LED lighting, LED the short hair growth.
According to industry insiders, "in the aspect of engineering lamp of choose and buy, with a little explanation, general customers can choose the LED lamps and lanterns. On the one hand, the LED lamps and lanterns is really doing well in terms of energy conservation and environmental protection, on the other hand, the country has seen a corresponding policy to promote LED lamps and lanterns, meanwhile lamp is acted the role of circulation enterprises are also actively spread the LED lamps and lanterns is advantage." In LED lamps and lanterns more outstanding ten mile river lamp is acted the role of city marketing, set up LED products in building engineering lamp zone, and perennial carry out various kinds of energy-saving culture propaganda activities, such as "recycling energy-saving lamps in our action" public interest action, convey the concept of green lighting with a variety of forms.